Sustainable Labels: Can They Help You Achieve Net Zero?

Why Sustainable Labels Matter

Sustainability is no longer just a concern for companies; it is also a concern for consumers. A 2025 report found that 90% of consumers prefer brands with eco-friendly packaging, and more than half have chosen such products in the past month (MBA Green). Some customers may choose not to shop at places that do not have sustainable practices, making it more important than ever for companies and brands to achieve sustainability and reach their Net Zero goals, not only for the planet but also for business. Sustainable labels play a role in your Net Zero goals, offering much more sustainable packaging.

What Are Sustainable Labels?

Eco-friendly labels look and function just like traditional labels, but they are produced using eco-friendly materials that make them recyclable. Biodegradable labels go a step further, breaking down naturally over time to reduce landfill waste and minimise pollution. This can be done by using sustainable materials such as recycled paper, compostable films, responsibly sourced fibres and more, which helps to reduce waste throughout the packaging lifecycle.

The Link Between Sustainable Labels and Reaching Net Zero

Many companies are now trying to reach Net Zero by a certain year, which means reducing their carbon emissions across every part of the supply chain, and packaging is a large factor within this. Traditional labels tend to rely on plastics, inks that contain chemicals, and they go through an energy-intensive process, all of which can contribute to a higher carbon footprint.

When companies choose sustainable labels, they can directly lower their environmental impact. Using recyclable labels or biodegradable materials within their packaging can help to reduce waste, while eco-friendly printing techniques cut down on harmful emissions. Though this change may seem small, when adopted at scale, it can make a measurable difference in meeting corporate sustainability targets, such as reaching Net Zero.

Not only do eco-friendly labels support wider Net Zero packaging strategies, but they also ensure that the product is aligned with the growing demand of consumers who align themselves with sustainable practices and greener solutions. Therefore, switching to eco-friendly labels is a practical step that helps businesses move closer to their sustainable goals, as well as opens them up to a wider audience.

Why Do Companies Aim for Net Zero

Reaching Net Zero has become a key goal for many businesses, driven by both environmental and commercial reasons. Governments worldwide are introducing stricter sustainability regulations, encouraging companies to plan to meet future legislation and avoid penalties. Beyond compliance, many businesses are motivated by the desire to combat climate change, reduce carbon emissions, and contribute to broader environmental goals, playing their part in a global movement toward a more sustainable future.

Committing to Net Zero also helps improve brand reputation and meet growing consumer expectations. Eco-conscious customers are more likely to trust and remain loyal to brands that demonstrate genuine environmental responsibility. Conversely, companies that fail to act risk being seen as outdated, irresponsible, or misaligned with consumer values.

The Benefits of Sustainable Labels for Businesses

Switching to sustainable labels is not just an environmental choice; it is a smart business decision. Eco-friendly label printing offers a range of advantages that go beyond reducing waste.

One of the biggest benefits is meeting consumer expectations. Shoppers are increasingly choosing brands that demonstrate genuine sustainability, and packaging is often the first thing they see. Using recyclable or biodegradable labels can strengthen brand image and build trust with environmentally conscious customers, improving consumer loyalty and creating better relationships with customers.

Sustainable labels also support compliance with regulations. As governments tighten legislation on packaging and waste, companies adopting eco-friendly materials now will be better prepared to meet future requirements, getting ahead of the curve and competition.

There are also long-term cost efficiencies. While some sustainable materials may cost more upfront, reducing waste and optimising packaging processes can lead to savings over time. Not only that, but adopting sustainable practices can open up new partnerships and business opportunities with like-minded organisations.

Ultimately, investing in sustainable labels helps businesses enhance their reputation, reduce their environmental footprint, and align their operations with the global drive towards Net Zero.

Are You Looking For Eco-Friendly Label Solutions?

If you’re looking for eco-friendly label solutions to help your business reach its Net Zero goals, Labels Zoo can help. Contact us today to explore sustainable options that reduce your environmental impact and strengthen your brand.